Easter packaging, how to make a success of its creation?

Introduction

Successful creation of your Easter packaging should not pose a problem as the possibilities are numerous.

Where to start, which reasons to choose, which imperatives to respect? Let yourself be guided! Chocolatiers, confectioners or pastry chefs, the ribbons, the spring colors and the endless gourmet variations are yours to enhance your know-how.

• A real commercial highlight
• The main trends in Easter packaging
• Master the codes of event packaging
• Choose the right shapes.
• Take care of the finishes.
• Packaging and communication
• Successful creation of your Easter packaging

A real commercial highlight

Every year it's gone! So instead, the artisans redouble their creativity to feast our eyes and palate with delicacies straight out of their imagination. Small crunchy eggs, colorful bells, traditional rabbits and their farmyard companions, Easter, beyond its religious connotation, is an opportunity to celebrate the return of spring and to indulge yourself.

In this little game, there is no question of forgetting the adults! Refined special editions and other luxurious boxes are now available alongside the offer for children. And when we know that the French consume an average of 7 kilos of chocolate each year, it becomes essential to take advantage of the season to change the packaging of its products carefully.

The good news is that more and more consumers are abandoning supermarkets to favor small traders. The power of chocolate is so powerful that it naturally invites sharing.

The main trends in Easter packaging

Moving away from simple decorative paper has become a snap with the many options available today. Between the shapes, the decorations and the finishes, there is something to enchant your packaging range in no time!

 

And on the trendy side, the time has come to be eco-responsible. In particular, a recent Census-wide study found that 9 out of 10 consumers would rather buy an Easter egg wrapped in cardboard than in plastic. Most are also prepared to pay a little more for ecological custom packaging for small business. So we put on pretty cardboardbox with lids, easily recyclable in which your creations can easily be placed.

Moreover, we see today that in the chocolate sector, the eccentricity generally lies in the product itself. To assemble with children, Rabbits in kits multiply while the flat two-dimensional eggs make it easy to transport and minimize the amount of packaging used.

We will then focus on practicality with a classic form of packaging, to which we will add all the possible fantasies in terms of colors and finishes. And if there's still some room left for customization, it's in the box!

Master the codes of event packaging

The real nerve of the war for chocolate-making know-how, the Easter period is an opportunity for professionals to bring new culinary creations to life and please young and old alike. Every year, it's the same challenge. Offer a different offer from the previous year but keep the same visual codes as the essential hens, rabbits, and other fried foods.

And while the kids roar with impatience to the idea of ​​starting the egg hunt soon, it's up to you to convince parents to bet on your products, in particular with a fully tailored design.

At Easter, Christmas or Valentine's Day, the creation of event packaging is an opportunity to stand out on shelves already saturated with references. To take full advantage of their advantages, particular attention will be paid to:

• Respect the brand's values: As always, your little touch, your convictions and your distinctive signs must be reflected in each of your graphic creations.
• Do not overshadow other products: Of course, event packaging will necessarily be very attractive, which will not prevent it from fitting very simply alongside its neighbors already on the shelves.
• Revise its prices accordingly: This helps the consumer find his way around and allows the additional work to be valued.
• Focus on the limited edition: Event packaging must have a well-defined lifespan and give consumers the feeling that they cannot miss out on an exceptional offer!