Packaging design and its impact on business

 

impact on business

Leaving the technical aside, you're probably asking yourself, how is all of this affecting my business?

Just like your product design, packaging design also influences the perception of your brand by customers.

But that's not all.

·         Investing in a unique packaging design pays off in many ways:

·         Packaging sells your product indirectly and helps grab your customers' attention

·         Optimizing the packaging design helps reduce costs

·         Packaging is a fantastic tool for building customer loyalty and building a community

1. Sell ​​your product with everything you have

Selling your product will depend on a variety of factors.

Some of these factors seem apparent - like how good your sales team is or how your product compares to the competition. However, some elements can be highly influential, even if you wouldn't necessarily think so.

One example is the infamous SM Custom Packaging rebranding where the company changed its logo, causing a slump in sales.

In the case of SM Custom Packaging, a new logo caused an adverse reaction from customers.

custom boxes wholesale can also have an impact on your sales. Attractive packaging design arouses emotions and immediately attracts the attention of potential customers.

The unboxing experience will also help you sell more. Add a personal thank you card, create something unique like fragrant packaging or wrap your product in a layer of elegant tissue paper.

Surprise your customers the way you want to be surprised.

2. Stay in control of your costs

The packaging design affects the fixed costs of your company.

As follows:

Your packaging will look impressive in a perfect world, and your production and shipping costs will be minimized. However, this is not easy to achieve. It's easy to create a design that adds cost or loses its value due to shipping damage.

When it comes to packaging, you have to be agile. Sometimes it's better to start with a less spectacular solution. Then, you can develop the design together with your company and the product. It's also an intelligent way to keep your customers interested. These will give more support to a company those changes according to their needs.

Your cost control also depends on the order quantities. For small businesses, ordering small batches helps reduce the one-time investment. However, larger companies often prefer to buy in large amounts to have packaging ready at all times.

3. Customer loyalty

Last but not least: if your packaging can be upcycled, your customers will be happy to buy from you again.

Okay, but what does upcycling mean?

An early example of upcycling is aluminum tea caddies. The tea caddies were often used as cans for spices, coffee, or new teabags and traveled so many kilometers. That's the idea of ​​upcycling - to give things, in this case, packaging, and a second life.

Upcycling is a way to encourage your customers to keep track of your brand a little longer. That's why many companies treat their packaging design like an art form. If a box or bottle looks nice, why not keep it and store something in it?

Customer loyalty can also be boosted by how your packaging solves a specific problem facing your customers.

The trend towards edible packaging for food is growing in importance, and it is a marketing move. Companies brave enough to introduce edible packaging on a large scale will position themselves as pioneers in waste prevention. And thus receive a lot of praise and attention from customers who care about the environment.

Closing word

If you have come this far, it means one thing above all else: You have received much information at once and will probably have to sort it out in peace first.

But as you can see, package design is a big decision, an integral part of your product, and affects a considerable amount of your business.

Your company doesn't depend on packaging alone of course. There are dozens, if not hundreds, of factors that can affect your performance and growth.

However, product packaging designed according to the best trends and practices is a step in the right direction.

SM custom packaging USA can help you get the packaging you need. From cardboard boxes to cardboard packaging to bespoke solutions and biodegradable bags click below and discover the answers for your brand.


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